Love, but don’t marry…

Love your work.  Love your team.  Love putting in the hours and putting out your products.  Love building more and more disciplines into your approach.  Love perfecting your craft and making a fair profit.  Love your customers and even love your suppliers, especially if BTL is one of them.  

Love your competition too.  Do NOT, however, fall in love with your…

MODEL.

Migrate your business model.  Always move your model to “higher ground.”  Every stagnant business model is an easy target for your competition, both old and new.  The fact that you’ve been making good coin doing whatever you’ve been doing doesn’t mean a thing to the market.  They don’t care.  They simply want what you have and they’re coming at you from around the corner, and from around the world.

They can’t be controlled and now they are migrating in your direction faster than ever.

Remember, don’t marry your model.

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