“No!” I said emphatically. “You can’t just ‘tell’ me your BIG dream.”
“Why not?” he replied, growing frustrated.
Great question. GREAT question. In fact, it’s become my FAVORITE question. Don’t do ANYTHING unless you know WHY you’re doing it.
“Because,” I answered, “It’s YOUR dream. What am I going to do with it? You gotta put it on paper!”
“But WHY?!?”
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Why do we write, anyway? And why are we constantly asking our clients to write? And rewrite. Again. And again. And again. “Rinse and repeat,” as Chet calls it. WHY?
Because writing is the start of something BIG. Writing (and rewriting) leads to…
CLARITY.
In this case, 20/20 clarity around your 2020 vision.
And what do we do with 20/20 clarity? We inevitably make more…
DECISIONS.
And decisions are magic. Decisions are like a starter’s pistol. Decisions trigger…
ACTION.
Bold, considered, confident ACTION.
THAT’S why we write. Because even the BIGGEST dreams will never be anything more than dreams if we don’t ACT on them. We must dream and DO.
So, reflect and…
WRITE.
Reflect and…
REWRITE.
Reflect and…
CLARIFY.
DECIDE.
ACT!
Now, go put it on paper.
BUILT TO LEAD 
OK….I’m almost ready to start writing because of you……BOY!…….YOu can flat out write……keep it up……if you write one more blog I think i will have to start writing on a regular basis….you really do inspire me.
Pete (my friends call me Lance)
Awesome Doug…
And one other thing…I realized Friday when describing my big dream to a potential partner, a pretty strong emotional reaction…not sure where it came from. It sure did validate the dream for me…And yes, I have written it down…
So, in addition to writing it down, find someone to share with and if you do not get a strong emotional reaction, you may not be reaching far enough or challenging yourself enough…so…REACH FURTHER…