Solve something…

I have one client that is in sales. Let me paraphrase, I have one client that understands he’s in sales. All of us are selling something to somebody all the time. Every CEO, COO, CFO, CPO, and any other leader is measured more by their ability to “sell an idea” than almost any other metric.

My client is a master at selling. He’s number two in his system and isn’t content there. He’s number two in a kick ass place that most humans would love to simply have a territory. Think Google or Microsoft ten years ago…

We met this morning and reviewed his WV and his O&P of his OPUS. He’s still rinsing.

You wouldn’t think that he would be meeting with his builder today because his quarter ends friday. We’re talking technology company, lights out, heads down, burning it at both ends to get the quarter to end the right way. If you’ve not worked the technology gig you might be missing the message here. If you have, you know that most of the top sales folks are “on it” like a banchee, especially pushing the last few days of the quarter. Of course, customers know this and play the game as you would expect.

My client goes at it all the time, the same way. He has a distinct and different understanding on why his job exists. He just does.

He told me he’s not in his position to “sell something.” His job is to “solve something.” He doesn’t work on the latest sales stick, he works to make his solutions stick.

Today, remember that your job exists to solve some kinda problem. Make sure your job sticks around by constanting migrating your solutions in anticipation, not in response to your customers.

Highly paid laborers need not apply…

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