By way of reminder. One year ago this insight made it’s way to me. Another leadership gem from U2…

“You have to reject one expression of the band, FIRST, before you get to the next expression. And, in between you have nothing. You have to risk it all.” This is the melody line from U2’s latest masterpiece, a documentary titled From The Sky Down.

I have watched this, today, for the sixth time. Each viewing I’ve taken more notes and captured more nuance. The band is letting you in on their creative process and it’s freakin’ magic. Studying this film has opened my eyes to a piece of the creative puzzle. And, more importantly, I’ve learned a ton about why few bands, businesses, couples, and communities of any kind, keep it together for long. And, I’ve gained more clarity as to why so few want to become BTL.

Few…