This team was formed in 1976 and their first identity was feedback. Next came the hype. In 1978 they got their big break at a talent show in Limerick. 1979 saw them release their first product for public consumption. The team titled “Feedback” became the team named, The Hype. And in 1978 they changed their name for the last time even though they seem to be constantly creating a new identity. This teams name?
U2.
Today, during practice 86 with two teams of faux, we watched U2 “open the box” and give us a peek into their creative process. U2 has been creating new sounds for 38 years and they’re not done yet. Their next expression is due out any day.
Today, kman’s team of crazies got comfortable with the confusion that comes anytime a band, team, or company decides to create the next expression of who they are. This is why most companies simply stick to their stitching, so to speak. Sticking to your stitching is alright for awhile. Eventually, however, market forces are gonna change. Those simply sticking to what got them here suddenly feel stuck in a moment they can’t escape.
Lead anything and you’re either gonna evolve or go extinct. The best time to evolve is when you decide it’s time; not when the market dictates. Extrapolate to you and your team, my friends. U2 gotta evolve. You too…
BUILT TO LEAD 