If you want to make quicker & better decisions in your profession, pay more attention to the micro to understand the macro. Damn.
Stop saying to yourself after a great shot – “I was feeling it today.” Instead say to yourself – “That was freakin’ magic, I gotta figure it out.” The best study what works and focus on the smallest of details that the mediocre or even good ones miss. Focus your most precious commodity – your attention. Stop chasing hacks. Study the micro. Understand the macro. Study what works. Break it down. Now you’re ready to repeat and improve the process.
Your focused attention creates an informed intuition. Build it.
Brett Kaufman doesn’t have some God given talent for picking the right location and matching it with the right product/experience. He’s been studying cbus and his craft since he turned pro. His gut is more informed than yours or mine when it comes to saying yes to one property and no to another. You don’t have to be a mother to build a “mother’s intuition.” You just have to train all your senses and care like one. Your gut is informed by attention. So, if you want to trust your gut, focus your attention on the elements that lead to expertise. Study what works. Understand the principles behind it. Keep reaching. Rinse and repeat, remember? Good…
Live hard. Love harder…
BUILT TO LEAD 