Education. Energy. Edge.
The best communicators are not the best educated. They are, however, masters at connecting their message to the right audience. We buy from the human educated about us and our needs. We don’t need degrees and titles to tell us we ought to listen up. We need to sense they know their stuff and know us!
We buy from the human educated around why she’s here and what her company is the best in the world at. When she connects her why’s to our needs, we tune in like a banchee. We buy from someone whose education creates a sense of belief.
We trust words communicated with the proper energy. We believe them when their energy is believable. We feel it. Their energy matches the moment, mood, and comes from some place meaningful. We don’t buy lots of words, especially fancy freakin’ ones. We buy from the missionary man. We believe them.
We buy their sincere edge. Tough and tender. Sometimes it scares us. Their sincere caring soothes us. We can’t, oftentimes, describe it but we buy it nonetheless.
Education. Energy. Edge. 3E’s of master connectors. Build skill here. “Bring it” by being you. You are the message. Are you worth listening to? Are you a believer? Are you becoming more believable? Does your competence and caring ooze from your essence? Slow down. Reflect.
Live hard. Love harder…
BUILT TO LEAD 