Dust and water…

Agitators, by definition, are designed to put something into motion by shaking and stirring. Ever watched a cement mixer in action?

Cement dust and water don’t do much on their own. Throw them into an agitator. Shake and stir them. Pour ’em into whatever mold you want. Let them sit for a bit and you’ve got concrete. Hard as hell. Made to stand the elements. 

Your BTL Builder is an agitator on a mission to build someone who stands.

He or she will shake you up a bit on your way to becoming strong. Part of the gig. Don’t resist it. Embrace it. We’re here to make you do what you can. You can do more than you think. The problem is you’ve been allowed to sit too long. We’re gonna shake and stir up your sorriness. It’s likely to hurt as you change from dust and water to concrete. 

Are you built to flow toward the path of least resistance? Are you built to be blown by the wind? Are you built to be comfortable, seek convenience, and consume? Excellence does not reside there. 

Are you ready to be agitated? BBTL (Becoming BTL) sounds great until you’re shaken and stirred. Yesterday, during a small team practice, I agitated the hell out of one high performing bullshit artist. Called him out with truth in love. Used his own words and action against him. Did not do this for fun. Didn’t want to make him feel small. In fact, just the opposite. He can be so much more than he is. 

All kinds of talent. Too little agitation. Time will tell if he’s ready to shake it up. 

Our tagline is truth – Together we transform. Always together. But, it’s only possible with deep change. With agitatation. You’ve got to allow it. You’ve got to grow to want it. You’ve got to eventually return the favor. Dust and water or concrete? You choose. Your choices have consequences. Damn.

Live hard. Love harder…

Leave a comment