Bono doesn’t sport a tatoo and doesn’t plan to. He did say, however, that if he ever changes his mind, he already knows what it would say; vision over visibility. Very cool.
He believes that statement. He lives his life and his band following it as best he can. Makes sense to me.
A client recently asked me for my favorite statement on leadership. They are re-designing their office space and it’s going to feel really cool with lots of his teams thoughts painted on the walls. He wanted to put one of mine up too. I was and am flattered by the thought. My response took next to no time. I didn’t have to think about what I would say. I simply told him, next to my name, write this…
Leaders are believers.
BUILT TO LEAD 
I knew that about you Chet.
Good sign that you communicate it to your followers.
p.s. that’s because quote #2 would be “leaders are connectors”