“We awaken, challenge, and together we transform a few individuals, teams, and leaders into ONE. ONE, distinct and deeply connected, that is BTL.” This is why we are here. This is the “P” in our OPUS.
We challenge.
Yesterday at about 7:15 in the morning, I looked over into Nate’s corner of the 3PP and noticed he was underneath his TRX and appeared to be totally spent. He wasn’t moving and his eyes were kinda glazed over. As I moved from the low chin up bar to the high one, I asked him why he was just sitting there. “I’m spent,” he replied without so much as looking up. I reminded him that we weren’t finished yet and get back up and pull out 5 more. I challenged him to work. I stressed him. He responded by knocking ’em out and then he kept going. Long ago, Ralph Waldo Emerson said, “Our chief want in life is someone who will make us do what we can.” Everyday we challenge ourselves and we challenge our clients to get out of their comfort zone.
We believe that performance resides in three circles. Your comfort zone, your challenge zone, and your panic zone. Most humans get comfortable with their work, their life, and settle into a routine that is around what’s comfortable. Remember, we’re mostly wired for loss aversion and the comfort zone is the least risky. Most settle.
High performers, on the other hand, push themselves and often get in trouble in the panic zone when their energy and enthusiasm gets ahead of their ability. For instance, race drivers can only find the limit to their performance by pushing the car to the point that the back end gets “loose.” For a brief fraction of a second this ignites a sense of sheer panic as they realize that one more twitch and the car is in a spin. High performers live, just this side of chaos. The very edge of the challenge zone, just before you creep into the panic zone, is the one you want. Our job as builders, is to help you find your edge. Make sense?
Later, as Late Nate Suit and I built into his paid work, I challenged him to extrapolate his OPUS and his PoP to his new team. I pushed him to take the challenge of helping his new team do the same. He smiled and said he would. Nate is becoming BTL because he is responding to the challenge and, in the process, he’s expanding his comfort zone. What used to distress him and lead him toward anxiety, now simply energizes him and helps him build his interior space even stronger.
Our purpose, to build strong individuals, teams, and leaders into ONE, is not possible without stressing the system. Stress, remember, is not the enemy. Stress is simply a challenge that causes Y.O.U. to grow. Only through this kinda stress can we live out our tagline, “Together we improve.”
Y.O.U. got 5 more in you?
BUILT TO LEAD 
Toto…
In reading your post I’m thinking of the clip we love from the battle at Little Roundtop in Gettysburg…
Bayonets and compliance may get you reluctantly out of your comfort zone but the glaze in the eyes will still be there.
Purpose from a deep core centered on a big WHY, a DREAM worth dying for — makes for true challenge because it produces deep discontent with living in the “comfort” zone, and less panic when you are at the edge of the challenge zone because there is something worth truly living for.
And less amazement when you find yourself doing things you were born to do as you get awakened & aligned in the deepest held beliefs in the gut of your soul, the true passion & love of your heart, and the focus & clarity not only in your mind but in your conscience.
Once you’ve tasted this, anything less is no longer “comfortable”. Good stuff.
p.s. and we CAN’T get it ALONE — “Together We Improve”