Our aim…

What, my friend, is the aim of your work?

At BTL, our aim is excellence. The road toward this target is crowded until the climb turns vertical and the terrain gets rocky. The best of the best understand the gig. The journey will have to be taken alone. Others can help. Others will help. Others will make a real difference. However, others cannot guide you to your promised land of mastery. You are going to have to grab the reins and get after it on your own. The principles that ensure you don’t quit are really easy to understand and really hard to ingrain. Here they are. Here’s the how, once you’ve got your clarity of the why and the where…

First, the best of the best, simply model the way. They get to the front and figure it out in the field. Secondly, they embrace pain and suffering. The best understand that there is no way to get from here to there without bunches of pain. So, they jump into the acute stuff on purpose. They push themselves into it before something turns chronic. And, lastly, the best of the best embody truth in LOVE. They seek honest assessment of themselves and look in the mirror as if by second nature. They have lost the ability to bullshit. We believe them when they speak. They discern truth in and around them and are set free as a result. They trust and are worth trusting.

Our purpose at BTL, remember, is simply said in two sentences. “We Awaken, Challenge, and together we Transform a few individuals, teams, and leaders into ONE. ONE, distinct, deeply connected and built to lead.” This is why we’re here. How we accomplish this is what the 12 8 4 BTL framework is all about. We offer real help. Y.O.U. still gotta climb.

Are you built to lead?