Talk IS cheap. And less, when it comes to your words, is more. Less is more. According to Albert Mehrabian from the University of California, listeners remember very few of the words you and I speak. Albert’s the guy who coined 55,38,7. This is one of the “construction zone” exercises in the 12 Essentials of Personal Excellence. Here’s Albert’s research with a few of my thoughts on top.
55 percent of your message is your body language. The primary source is your face and most specifically your eyes. The receiver is looking for sincerity.
The question: Do I believe your eyes and your words align?
38 percent of your message is your voice. Tone, quality, variation, volume, and feel. We primarily listen to tone and feel. The receiver is looking for LOVE.
The question: Do I believe you LOVE what your words are trying to tell me?
7 percent of your message is your words. Enough said…
The question: Do your words sear me?
Who knew? Who knew talk really is cheap? Turns out all our wordiness makes us less believable. Build a strong CORE and speak from your heart. Lead with love. You will be internally aligned and fully engaged. We will believe you and, as it turns out, we’ll remember what you said. Clear, concise, and direct is the BTL recipe. ccd from the heart, please…
BUILT TO LEAD 
Toto you just captured the essence of “speaking the TRUTH in LOVE”. The “LOVE” is communicated first “IN” the 55 & the 38… AND then also in the 7.
When “truth in love” becomes aligned this way, true love and the love of truth will more & more deeply connect you & your team as ONE.