People do not buy your product or service. People do not buy your company or team. People don’t buy your sales pitch or your marketing materials. People buy your why.
No why. No way.
Know why. Know the way.
Do you?
People do not buy your product or service. People do not buy your company or team. People don’t buy your sales pitch or your marketing materials. People buy your why.
No why. No way.
Know why. Know the way.
Do you?
BUILT TO LEAD 
A tighter, stickier, CCD version of what Simon says. Good one, Toto.