I’ve been writing since 2006. Writing as a discipline, I mean. Started because a client asked me to start a blog. He basically set it up for me and walked me through the process. I didn’t want to do it. I did it because I smelled his deep belief. I bent toward his will.
2014 was happy as a pig in shit. Was filled to overflowing with clients and feeding the band like a banshee. A client challenged me to take on an OSU sports team. Did not want to. I did because he beat me silly with his belief.
2020 was living the dream. Had other Builders handling the young guns. A very spunky Builder decided she wanted me as her Builder. I had no desire to build a BTL Builder. No time. Gu and others had it. She said no bueno. Wanted my sorriness. Her belief changed my mind. Our shared opus has changed my focus. Damn, Rachel.
2023 was freakin’ magic. I had made the decision to say no to mo. No more clients. Was adamant. A young punk wants to get coffee after listening to The Athlete and me on The Gravity pod. We talk. He’s 26 and full of bright ideas. Wants greatness. Send him discovery and start lining up other Builders. He would have been happy with another Builder but I was feeling something. Asked if he wanted me to Build into him. He looked at me like I’d lost my mind. “Hell yeah” was his instant response.
Build a strong CORE and an authentic OPUS. Write. Never stop. Read. Learn. Nuance it all. Do not be easily moved. And, don’t be immovable. Together we transform. Always together. Truth. Thanks to all you sorries out there who have challenged me out of your belief. Thank you.
Live hard. Love harder…
BUILT TO LEAD 