You are a brand. Are you Are you Patagonia or Paris Hilton?
One is built around a great product and another on great marketing.
We are BTL. We are becoming Built to Lead. We build individuals, teams, and leaders. We build oneness within and with a few. It’s a long process. Infinite game not an end game. My friend, Lil Jeggie, is a 27 year old brand in the building. My friend, Slo, is a 66 year old brand a bit further along on in the building. My friend, Grappy, is a 54 year old brand who is currently in the healing. So, friend, are you.
The best brands don’t really change. They evolve, adapt, and engage. Always forward, never straight, right you know who? What kind of brand are you becoming, friend? Where’s your focus – mastery or marketing. Slow down. Reflect.
Live hard. Love harder…
BUILT TO LEAD 
Where is your FOCUS? FOCUS is my word for the year…Thanks, Chet.
Live hard. Love harder. Much harder…
PS I know that dude!