I can’t possibly know what your clients want from your company but I hope you do. I hope you’re asking them. After doing a week long program last September with my ONE international client, I asked them what they wanted from BUILT TO LEAD. They gave me numerous suggestions…here’s a couple we’ve put to good use.
Their first suggestion was to put together a blog. At the time I had no idea what one was.
They wanted a better way to stay in touch with the BUILT TO LEAD message. I agreed.
In October we launched the BUILT TO LEAD blog. Every month traffic has increased. The last couple months it has exploded. We have hits from the UK (no surprise as that’s where my client is located), Germany, Malaysia, Australia, Viet Nam, Seychelles, Canada, China, Finland, India, Singapore, Japan, Poland, and South Africa all in the month of May. We also have nearly eight thousand coming from the good old U.S.A.
The next suggestion was to improve the grammar and readability of the content. The grammar has already been improved with the hiring of Jade Flowers to edit the material. The readability improvement you will see this fall, as we hired a design firm to completely redesign all our materials. This will be very cool.
The writing of the blogs has helped my coaching and facilitating programs. Who knew.
Your best customers know what they want.
Ask them what they want and then tell them what you want. Remember, this is what happy couple do too.
Do you know what your customers want from YOU?
BUILT TO LEAD 
Interesting commentary Chet. In working with peers who have had worked with clients for several years, I notice that at times we forget to ask “what” from those we work for an with. We assume the “what”, but don’t ask straight away.
I recently visited one of my clients in the home improvement industry. They were taken aback by me bringing a member of my reporting team to discuss what is working, what isn’t, and what wish list we can put together.
Amazing things happened. In these simple questions, we revalidated our relationship, streamlined processes, and put deposits in our “relationship bank account”.
I ask, are we brining things back to basics when we need to? Aren’t all of our clients wanting us to engage with simple, straightforward account management and thoughts? Is assumption killing the great work to move foward?