Set the edge…

Leaders set the edge. BTL builders do too. Here’s why it’s harder as a BTL builder, friends. BTL builders are outsiders.

Every BTL practice, whether one on one, one on a few, or one on many, it’s the job of the builder to set the edge. We, your builders, are here to awaken, challenge, and transform. We are not in the coddling business that has become the new American way. We are here to make you less soft. Fact. So when you show up to BTL practice do not expect it to be entertaining, fun, and all surface, feel good bullshit. Expect hard opus and challenges out of belief. Your builder is going to set the edge and it’s all about performance. Your builder is leading practice with the intent of making the few that want it a bit better. Your builder will break some glass on their way to building you and your team. Do not be surprised when some of your strong ones receive hard truth from a well intended challenge. Do not be easily offended. Expect an edge, a performance edge from your builder. You see, leaders and builders are both tough and tender. Expect me to live out my mantra to “Live hard. Love harder.” Expect me to model the way, embrace pain and suffering, and aim at embodying truth in love. I love this work and the teams we serve. And, I expect resistance, hurt feelings, sabotage, and misunderstanding among those being built. I’m setting the edge. Are you?

A little over a decade ago, Krit’s, Tay, and I witnessed the 2008 Kansas basketball team practice. I was blown away with how hard it was. I still remember one of the bigs messing up and running the entire Allen Field house steps. I watch elite teams practice now all the time and it’s not the same. I don’t see the trash cans lining the court anticipating there will be those that can’t finish the iteration with their stomach filled. I don’t see them running suicides, full court, and screaming at teammates to gut it out so they don’t have to run another one. I don’t see the same edge. I lead practices with elite business teams and see much of the same. We are becoming exceptional coddlers instead of elite edge setters. Don’t believe me, read all about it in Greg Lukianoff and Jonathan Haidt’s book titled The Coddling of the American Mind. See what you think. It’s not an easy read but it spells out in graphic details how good intentions and bad ideas are setting up a generation for failure. Are you?

“Our chief want in life, is someone who will make us do what we can.” Thanks, Ralph Waldo Emerson. Your job, leader, is to make your team do what they can. Your job is to believe they can do more than they think they can. Your job is to believe enough to give hard truth and care enough to be killed for doing so. Sucks to lead, huh. Leaders set the edge. Are you?

Live hard. Love harder (Thanks, Teeks)…

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