Alright, lets imagine you recently had your first heart attack.  After a successful surgery, the convo with the cardiologist goes somewhat predictably – start exercising, stop eating this or that, lower hyperstress, and whatever other behavior modifications the doc thinks are pertinent to her patient. The patient nods along in agreement. “You’re right, doc,” is the most common response. Makes sense. The doc is in fact right. Here’s reality, however. Roughly 90% don’t do anything. 90% continue to do exactly what hurt their heart in the first place. 90%! Here’s why. 

Nobody consistently agitates them and they haven’t learned to agitate themselves. Deep change is irritating, uncomfortable, and sometimes acutely painful. Most humans cannot do it a lone and most humans don’t have a truth teller (pain in the ass) beside them. Builders are agitators. Stop trying to be nice, friend, be kind instead. Kind is love in action. Sometimes you’re tender and sometimes tough. 

If you have a loved one whose heart is under attack, you might not want to be so nice and passive. Tough love might set you and them free. BTL Builders agitate, not because they want to but because it’s the right thing to do. Last night, during team practice, I agitated a number of them because I want them to reach beyond themselves. In my opinion this team is capable of more. I believe in them, so I risk losing them by pushing them to keep reaching. The elite never stop reaching. They understand the gig is chasing another small, incremental gain and then another. So, they agitate themselves and don’t tolerate a lack of agitation. Today, I was an irritant reminder to a young dude who is building a strong CORE. He got the message. It’s going to be his idea now. Good.

Agitate yourself today. Make yourself do something that scares you. Do not be afraid to agitate your team. In fact, love them enough to not lot them stay the way they are.

Live hard. Love harder…

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