The art of persuasion. On day 312 Chet breaks this down with a little help from an old master builder, Aristotle. Chet unpacks the application of ethos, pathos, and logos when it comes to persuasion.
A leader has to be able to not only present their case clearly, concisely, and directly but also in a manner that will make others want to listen. They have to show superiors and subordinates alike that they know what they are talking about.
I have received and given thousands of briefs in the military. My own ‘briefing process’ can be boiled down to five simple words:
Credible, competent, confident, calm, creative.
A credible leader who is competent can engage her teammates in a confident and calm manner that will allow for creativity when delivering the message.
Leader, get your C’s together.
Standing in front of your team is always a chance to improve – yourself and them.
TOGETHER WE TRANSFORM
Jim
1COR13:13
BUILT TO LEAD 
This is excellent, Jim. Thank you for sharing this framework! You’ve inspired me to keep working on my 5 C’s, brother!