Humans distrust salespeople. Always have. Always will. Why?
We hate being sold. Flip the coin?
We love to buy.
We love buying exactly what we want. Great salespeople don’t sell shit. They give their customers the unique chance to buy exactly what their heart desires. Next time you (think) you need to sell something to a teammate, boss, board member, athlete, or anyone for that matter, remember this truth. It’s got nothing to do with what you (think) you’re selling.
Instead, help them. Help them buy what they want. Sometimes it will mean “losing the sale.” Good. You just might be becoming a master in the art of selling. Damn.
Live hard. Love ❤️ harder…
BUILT TO LEAD 