Here’s the latest rinse to my/our OPUS. The BTL band aligns just enough – same for family, friends, and clients. The road to clarity continues. Author and live yours, my friend. This rinse was inspired by last nights opusfest with a crazy team of collectors who are learning to love themselves and their work because of the crazy love of their owner. So blessed to see…

Overarching Vision:

“Our big dream is to whole heartedly and with deep seated humility, live our magnum opus along this highway of orange we call the Builder’s journey. Our aim is to become elite builders of elite individuals, teams, and leaders. We want to be tough, tender, and transformational. We want all willing to passionately engage in BTL practice, to experience being built. We want to grow old, but not tired, with a band of CORE centered builders, families, friends, and clients who love becoming BTL, who love each other, and who attempt to embody truth in LOVE.  Our aim is, together,to transform a few individuals, teams, and leaders into ONE – together we improve. And, we want to inspire the next generation to build it even better. A life of mastery, not retirement, is our aim. Good…


“We Awaken, Challenge, and together we Transform a few individuals, teams, and leaders into ONE. ONE, distinct, deeply connected, and BTL.”

Unifying Strategies:

1. Master the 12 8 4 framework through daily discipline of study. Three hours/five days a week is the expectation. Study, learn, apply.
2. Write 6 days a week about BTL. Slow down and reflect.
3. Serve every client/builder with a singular focus on making them do what they can. Do not allow fear to stop me from challenging out of belief. Love the craft, the builder, and the client.
4. Prepare for every client practice as if they won’t grab the reins. And, every practice be open and encourage the client to take control. Embrace just this side of chaos. Understand the risks and repair or deal with the consequences.
5. Give more than take from every relationship.
6. Model the way, embrace pain and suffering, embody truth in Love.
7. Ask God for help. Ask friends for help. Ask family for help. Ask my doctors for help. Ask my bride for help. Seek help humbly.
8. Create margin to laugh, love, and live in alignment with my CORE and toward OPUS. FM, baby…

Scorecard for Significance:
1. Seeing Family, friends, and clients taking the leap in pursuit of their self authorizing OPUS.
2. Receiving letters/emails/voicemails that surprise me with someone “getting it.”
3. Smiles, laughter, and tears from real, raw, practice toward becoming ONE.
4. Seeing teams get tired together, come together, serve together, and improve together. TWI in action.
5. Savor a client referring a potential client regardless the outcome.
6. Receiving a sincere challenge from a believer bent on making me better.
7. Giving the gift of a client to another builder.
8. Witnessing a Shannonball, Cali, David, Vinny, Jim,  FD, Larry, young Kenny, Grappy, hypocrihopper, Keisha, Paul, Mark, Rich, Brianand Kyle emerging as a systemwide leader through the gift of practice.
9. Seeing a sincere challenge from a teammate to his/her leader through the gift of practice, delivered ccd and met with acceptance, gratitude, and a willingness to let it in. Seeing laughter replace loathing. So cool.
10. Seeing builders build their business under the BTL brand.
11. Receiving an invitation to build from a loved one beside me. FM, baby…

Your labor of love is not merely about numbers, traditional metrics, or short term objectives. Your opus is aimed at significance so it makes sense to have an additional scorecard, doesn’t it? Your labor of love is your life’s work and is aspirational in tone when you look at your overarching vision and dream big. And, when you look at your Sunday disciplines and the most productive PA for your week, it’s very focused and all about baby stepping your way forward. Dream and do, friend. Dream and do. I hope this gives those of you who asked to see my opus, something to talk about. Look forward to talking with a few of you. Don’t imitate, friend – originate. Become the original you already are.


1 thought on “OPUSfest…

  1. I was just reminded as I read this WHY cultivating the discipline of “OPUS Focus” by periodic rinsing and perpetual re-reading is not just for re-MINDer because we have an F-ing problem (meaning we forget and lose focus).

    It’s for ENERGY.

    According to the authors of Willpower, the #1 reason humans lose focus and forget what they want to remember which leads to predictably irrational behavior and wandering off course is diminished energy in their BRAINs.

    When Toto called me this morning, he did what a transformer does. He gave me ENERGY. I didn’t even know what blogs he was talking about when he told me to “and” them, but now I do, and now I know why he was so ELECTRIC.

    The #1 influence in our world today is NOT faith and family. It’s an intricate self-centered/others-controlling matrix of propaganda bombarding you 11+ hours a day in the form of media. It’s purpose is to brainWASH you into dissonance about your current state and provoke you into unproductive actions which, far from satisfying, only further enslave you in a new state of dissonance. At which point the cycle rinses and repeats.

    The way out of the trap is the freedom of RESPONSE-abilty. You have the power to choose your response, and to choose your focus. The stronger your core, the more power and focus you gain to author your Opus. An OPUS is a dream which inspires you. When you train your brain to OPUS FOCUS, your brain gains ENERGY and WILLPOWER to act. And it FEELS GOOD because your brain is releasing the dopamine and endorphins which are triggered by LOVE.

    OPUS FOCUS. It’s better than any kind of magic, or any kind of hocus pocus.

    FM? ‘L yeah. TWI.

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