Part cheerleader, part coach, and pure builder…

Most humans, when they ask you or me for help, want affirmation not information. Most coaches, in the business world, understand the above statement and give their clients exactly what they want, a cheerleader that helps them feel better about themselves. A cheerleader affirms the goodness in strengths and gets them to take their eyes off bad habits, as if not looking will somehow make the problem behavior disappear. A coach teaches in such a fashion that the student learns. Coaches are measured on what the student absorbs and puts into action. The BTL builder is part cheerleader, part coach. We give whatever’s required for growth – your growth. Sometimes affirm. Sometimes inform. Sometimes tough. Sometimes tender. Always with the aim to improve. Good…

The truth is that the higher you rise in any system, the more desperately you need information NOT affirmation. And, the less likely you are to even sniff it. Fact. Yesterday, like everyday, I gave clients information they can use. I used few words and asked them to play back what they heard. I made them think and didn’t let them off the hook until they thought through it, until it had become their own. Remember, we mainly listen to one voice – our own. My clients converted this feedback into new PA and we parted ways, each of us knowing that the result of our interaction had built us all…


If you are coaching little kids who are playing soccer for the first time, I highly recommend you give them a boatload of affirmation and just a little information. Point them in the right direction and let ’em kick some grass. It’s just a game, afterall. Isn’t it sad that most corporate CEO’s are treated by you and me as if they’re little kids who can’t handle the truth. We affirm our leaders, not to protect their fragile psyches, quite the contrary, to protect our own. All the affirmation in the world, won’t change the facts facing your industry, facing your company, and facing you.

Give your leaders some information they can use. Illuminate a blind spot. Tell them something they can’t see from their perch, but you see with clarity from your position. And, leaders stop asking folks questions that lead to affirmation. Ask them tough questions, in safe environments, that prime them to tell you the truth. This kinda information exchange will make you both…


Every team could use another truth teller, truth hearer, and true performer in your position. Leader, your team is counting on you becoming a virtuous man/woman who is part cheerleader, part coach, and pure builder. Be ONE. Good…

1 thought on “Part cheerleader, part coach, and pure builder…

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