Day 148: Better…

“We are what we repeatedly do. Excellence, then, is not an act but a habit.” – Aristotle


This quote by Aristotle paired with Chet’s book post today are at the heart of what makes BTL different. At the heart of why this work is transformational.


Here’s the gig. BTL isn’t designed to make you FEEL better. That aim is a momentary false salve. If my aim was to make my clients feel better, I’d end up a glorified cheerleader. The aim is to BE and BECOME better. The feelings will follow, and they’ll be long lasting peace rather than a momentary sugar high off of flattery or “atta girls.” How do I know? Because I’ve lived it both as a former college coach, as a client of David and Chet’s and now as a builder of others. The stuff that makes you better often doesn’t feel good in the moment.


The key difference between BTL and most other alternatives can be found at the end of every team and individual practice. Productive Actions. How are you productively taking action on what you believe? In alignment with who you are and where you want to go? It’s not about how you feel at the end of practice, it’s about how you’re acting. What you’re habituating.


The aim isn’t to send you out alone feeling better about yourself. The aim is to send you out better, all ONE and ready to get after it. I’ll say it again. I do not want you to feel better. I want you to GET better. BE better. STAY better.
So, how do you need to productively act today? Get after it and get better.

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