The Band has been team-reading a fine new book, Start With Why, written by blogosphere author and video host Simon Sinek. Simon says (sorry, I couldn't resist) that many companies get their stories bass ackwards in "starting with 'what' instead of 'why'." "Why" is Simon's shorthand for the core purpose of the enterprise. He maintains … Continue reading Start With Who
Author: Jim Sullivan
Coalesce
We have outlived the pyramid--the organizational model based on hierarchy and positional power. That structure was useful in an industrial, product-oriented economy when demand outstripped supply for goods and the need for change was limited. That model is really great at providing structure, solidity, and stasis. If you want and need the reassurance that tomorrow … Continue reading Coalesce
Joye at Work
After our friend and partner, Larry Allen, passed away last May, I was called to care for his clients in Houston, Texas. I went down there to visit them in June to find out what they wanted to do. I had absolutely no expectation that any would want to continue with BUILT TO LEAD. As … Continue reading Joye at Work
To lead IN loyalty, lead WITH it.
I am having so much fun these days. I have the privilege and opportunity to serve Ohio State and The Fisher College of Business by teaching one of the MBA-level courses there this Winter Quarter. The class I am teaching--Services Marketing--makes great use of my former corporate expertise in Managing Services Brands and Loyalty Marketing … Continue reading To lead IN loyalty, lead WITH it.
Quote of the Day
This one requires a moment of thoughtful reflection. Slow down. Take a deep breath. Now, notice... "The range of what we think and do is limited by what we fail to notice... And because we fail to notice that we fail to notice... There is little we can do to change... Until we notice how … Continue reading Quote of the Day
Get Back
For people of my age, The Beatles were our generation's living proof of the maxim that sometimes, "the whole is greater than the sum of the parts." In that respect, The Beatles also confirm BUILT TO LEAD's tagline of "together we improve." The Beatles as a "system" had built-in synergy: all four were totally committed … Continue reading Get Back
Mass attracts mass
At BTL we like to say that "mass attracts mass." What we mean is that people who have worked to build a strong CORE--knowing who they are, why they are here, what they believe, where they are going, and what it will take to get there--end up creating an attractive personal culture. It seems we … Continue reading Mass attracts mass
We Are What We Attend To
Mae West was famous for saying "It's not the men in your life, honey; it's the life in your men." That's a funny way of saying that, in a heads-up trade-off, quality beats quantity any day. So, I'll offer this thought to a couple of days of brilliant blog posts from my gifted colleagues: Your … Continue reading We Are What We Attend To
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