In 1997, Steve Jobs ranted for 60 seconds on TV’s across the world about his admiration and appreciation of what he called “the crazy ones”… the misfits, rebels, round pegs in square holes… the ones who see things differently… the ones not fond of rules or status quo. I still find it incredible that he ran an advertisement for his company that shared his worldview and not a product. Who in their right mind would do this?
My favorite chef and restaurateur is becoming a crazy one. She believes that the experience of dining at her restaurant is as important as the food itself. Her aim is to create kairos moments for her guests, those special experiences in which you lose track of time and memories are made. So she recently shared her belief with her team and challenged them to think differently about the type of people they want to deliver this experience and here is the job description they just posted online:
Memory Makers: we are not looking for servers. We are looking for amazing people that want to help create the ultimate dining experience for each and every one of our guests. We are looking for passionate individuals that strive towards achieving and setting a standard for greatness. We are looking for leaders that are positive, energetic, motivated and not afraid to coach, mentor and educate other’s in understanding that greatness can be achieved by all.
Does this sound crazy or what? Ironically, but not surprisingly, the last line of Jobs’ digital oration is just another version of our worldview that leaders are believers: “The people who are crazy enough to think they can change the world, are the ONES who do.” I believe Katie’s Pizza and Pasta Osteria is going to change the world because Katie believes. AND, I can’t wait for my next memory there.