Education. Energy. Edge.
Remember, the best communicators are not the best educated. They are, however, masters at connecting their message to the right audience. We buy from the human that is educated about us and our needs. We don’t need degrees and titles to tell us we ought to listen up. We need to sense they know their stuff.
We buy from the human that is educated around why she’s here and what her company is the best in the world at. When she connects her why’s to our needs, we tune in like a banchee. We buy from someone whose education creates a sense of belief. We trust the words from someone that communicates with the proper energy. We believe them when their energy is believable, it matches the moment, mood, and comes from some place meaningful, or so we perceive. We don’t buy when they use lots of words, especially fancy freakin’ ones. We buy, remember from the missionary man. We believe them. We buy their sincere edge. We can’t, oftentimes, describe it but we buy it nonetheless.
Education. Energy. Edge. 3E’s of master connectors. Build skill here, friend. Good…