Master your craft…

Last night, I had a well meaning BTL practice participant tell me that I ought to offer a disclaimer of sorts. He told me that my message intimidates folks and that many think BTL is some sorta cult. He meant well and I thanked him for caring enough to tell me to tone it down.

I won’t, however, be changing a thing.

Your job, leader, is to initiate, get to the front, pave the way, and open peoples eyes. You’re a leader if people follow. If your aim is to create a massive following, you may have to dumb down your delivery. Fact. If your aim is to build a few elite into even better versions of themselves, your focus had better remain on the few. Many will miss your point and find your message of “keep working” a bit more than they want to hear and heed. Do not be discouraged. Focus on the few. Be the catalyst for a few 5X performers among the masses.

Master your craft because you love your work and you love the team that believes you. Master your craft because you love the work and love the team that believes in you. Master your craft because you love the work and you love the team that believes a little bit of what your preaching. Master your craft because you love the work and you are learning to love those that oppose you. Master your craft because you love the work and you love the gift of your calling and your caller.

Master your craft. Seek feedback like it’s the breakfast of champions, cause it is. Let it all in. Your strong, BTL core will inform what sticks and what flows right through. You will change even though you’ll appear changeless.
Good…

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