Hey man, wanna know the root why behind why deep, lasting, behavioral change is so difficult? Alright, lets imagine you recently had your first heart attack. After a successful surgery, the convo with the cardiologist goes somewhat predictably – start exercising, stop eating this or that, lower hyperstress, and whatever other behavior modifications the doc thinks are pertinent to her patient. And, of course, the patient nods along in agreement. “You’re right, doc,” is the most common response. Makes sense. The doc is in fact right. Here’s reality, however. Roughly 90% don’t do anything. 90% continue to do exactly what hurt their heart in the first place. 90%! Here’s why.

Lack of agitation.

Nobody consistently agitates them and they haven’t learned to agitate themselves. Deep change is irritating, uncomfortable, and sometimes acutely painful. Most humans cannot do it a lone and most humans don’t have a truth teller (pain in the ass) beside them. Builders are agitators. Coaches agitate. Leaders too. Stop trying to be nice, friend, be kind instead. Kind is love in action. Sometimes you’re tender and sometimes tough. I suggest if you have a loved one whose heart is under attack, you might not want to be so nice and passive. Tough love might set you and them free.

BTL Builders & Leaders agitate, not because they want to but because it’s the right thing to do. Last night, during practice 93 with a great team, I agitated a number of them because I want them to reach beyond themselves. In my opinion this team is capable of more. I believe in them, so I risk losing them by pushing them to keep reaching. The elite never stop reaching. They understand the gig is chasing another small, incremental gain and then another. So, they agitate themselves and don’t tolerate a lack of agitation. Wanna keep getting better yourself? Wanna build a sustainable high performance culture?

Agitate, friend. That’s right. Good…

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