Money…

Gets in the way…

I can remember being fixated on a number back when I was thirty eight years old. What a normal man I once was. Sitting down with my financial planner and working backwards from “the number” I needed in working assets to feel comfortable taking the leap into the abyss and start BTL. I was worried that I didn’t have enough for me and my family, my immediate family mind you. I was miserable working with Worldcom executives that I didn’t believe in or grow up with. We had been acquired and very much felt like it. The work was no longer anything resembling opus, and yet I continued to labor, travel, take dumb conference calls, and go through the motions, all because I hadn’t hit the number that was somehow going to buy me my freedom. What a dumbass.

BTL is now in her eighteenth year. She began with my dream of building better leaders and has evolved to our dream of building individuals, teams, and leaders from a lone toward all one, distinct and deeply connected, and together transforming. Money is no longer in the way, meaningful opus ran her over and never looked back in 2002. Freakin’ magic, baby. BTL is built to provide meaningful work to masters in the making, and to transform those we work with. We’re in the transformation business, you could say. We are no longer normal, nor do we care.

You see, friends, I designed BTL to be weird and only reward me for doing the work. I designed her to only pay me for my labor, so to speak. My financial advisors went nuts on this one. “Chet, you are a dumbass and you’re leaving stupid money on the table with this strategy,” I heard from old and new financial advisors. “Stop giving away your content, stop giving away clients for free to other builders, stop neglecting to franchise this thing, you need to do speaking engagements, books, you know leverage this creation of yours! What the hell are you thinking, anyway?” And then the best question in the history of business questions would drop – “Have you not thought about the end game?”

The end game. What the hell is the end game for you, leader?

BTL is in her eighteenth year. We’ve gone from Miss and me to Peteness, LA, Roger, Sully, George, Browny, Gu, Kitty, FD, Rachael, Tay, and now Jiggs. Some of the BTL builders came for a season, most are here for a lifetime. We are growing old but not tired together. Money has never gotten in the way. The BTL builder’s earning power is only limited by them. They are given much. Nothing is taken from them. We are a lose confederation that plays together because we love to, not because we have to. There is no end game. There is no 401k, retirement party, or partnership buyout. I’m no longer thinking about numbers. BTL has taught me that meaning matters most. BTL is a labor of love perpetuating a labor of love within you. Weird, huh. Good.

What’s your focus, leader? The end game or the meaningful game?

We suggest you focus on building something meaningful to you, leader. Build something that makes humans better, that brings people of diverse minds and backgrounds together, and that leaves a mark bigger than an estate. Your business is not meant to be a finite thing, like a game of football with a beginning, halftime, and ending. Your business, as Simon Sinek states in his new book titled The Infinite Game, is not meant to go extinct when you do. Build something meaningful, beautiful, and design it to play on long after you’ve gone home. Btw, this is another reason why we don’t design BTL one on one practice or team practice with an end state in mind. We want to perpetuate the journey, not because of money, but because there is no end game to growth. Healthy systems are either growing or dying. We’re here to perpetuate growth. We’re going to keep giving, giving, and giving some more, until we’re gone. We’re practicing abundance and it’s the most sustainable model on this planet, once you get past the part that it was never designed to make the most cents. Keep building, brothers and sisters. Keep building. Find your way, friend. Let your strong core and authentic opus serve as your compass and map. Together we transform. Always together. Good.

Live hard. Love harder (Thanks, Teeks, I’ll see you soon)…

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