Uncommon…

The aim of our work at BTL is to transform ourselves and some of our family, friends, and clients into one, distinct and deeply connected. Our desire is to build ourselves first and foremost. We have come to understand that we are our own worst enemy and that we cannot take others further than we’ve gone ourselves. We are always under construction and live with the mindset of “no finish line.” So, when you encounter a BTL builder you should notice something – they’re not normal, nor do they care. Our aim is not to intimidate you with our strong core, self authored opus, and commitment to PoP (Playbook of Productive Action). Instead our aim is to inspire you to do likewise.

You, friend, can do more than you think. Like most of us, however, you are limited by your mind and perceived limits. In fact, most humans, live life allowing their governor (self limiting beliefs) determine their accomplishments. So, when you engage with your builders do not expect them to accept your excuses. Expect your builders to make you do what you can as we live out Ralph Waldo Emerson’s quote – “Our chief want in life, is someone who will make us do what we can.” We are that one.

This work is not for those looking for a quick fix or hack. Transformation takes time, energy, and a shit ton of effort. You will not be normal but you will many times wish that you were. Your mind will want you to stop, settle for the way you are, and accept whatever height you’ve reached as high enough – you know, act your age or some other stuff the world has placed in your mind. Stop those thoughts. We, your BTL builders, will model the way. We will start at zero every day. We will not act our age. We will act productively. We won’t stop and we won’t easily allow you to either. A few of us will grow old but not tired together. Together we will transform. Always together. We are a BTL band of ten today after nearly twenty years of building. We are far from one. We are far from a band of brothers. We are far from mastery. We are hard on self not down on each other. We are building into our young builders the way we want you to build into your next generation. You see, friend, we are aiming at becoming ONE – uncommon among the uncommon. What’s your aim?

Live hard. Love harder…

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