To B2B or not B2B, that is the question…

…of which much has been written regarding business to business, yet for the most important B2B, not so much.   Years ago Gallup was commissioned to research and identify the root metric driving KPIs and outcomes.   What Gallup discovered is at the core it's all about the level of engagement, whether it's a workplace … Continue reading To B2B or not B2B, that is the question…