Intuition, like so much of life, we think some people have it and some don’t. I mean come on man, we know the old saying, “A mother’s intuition,” means that momma just naturally got mo, or so we think. We think, regarding intuition, incorrectly.
Expert intuition, according to Daniel Kahneman in his book titled Thinking Fast and Slow, is not some kinda mother’s magic. Expert intuition is the result of deliberate practice done well. Mothers do mostly possess it when it comes to their kids. You see, most moms have been deliberately studying those they love since before they gave birth and have tuned in to all their body language, tone, and patterns of behavior.
Expert intuition is due to the expert’s attention.
Mom’s know what’s up before most men because they’ve been more attentive. The truth is they have become an expert by paying attention with their eyes, ears, nose, and hands – yes their hands. Moms learn so much by touch, don’t they. Wonder what’s gonna happen to the evolution of this intuition with so many Moms deathgripping iPhones and locked in on Instagram?
So, friend, if you want to make quicker & better decisions in your profession, pay more attention to the people and process. Study them. Study competitors. Study the best. Figure out how to extrapolate your learning to your system. Focus your most precious commodity – your attention. Good.
Brett Kaufman doesn’t have some God given talent for picking the right location and matching it with the right product/experience. He’s been studying cbus and his craft since he turned pro. His gut is just more informed than yours or mine when it comes to saying yes to one property and no to another. You don’t have to be a mother to build a “mother’s intuition.” You just have to train all your senses and care like one. Your gut and mine are informed by attention. So, if you want to trust your gut, focus your attention on the elements that lead to expertise. Good…