55, 38, 7 version 10.0…

Talk IS cheap. And less, when it comes to the volume of your words, is more. Less is more. According to Albert Mehrabian from the University of California, listeners remember very few of the words you and I speak. Albert’s the guy who coined 55,38,7.  This is one of the “construction zone” exercises in the 12 Essentials of Personal Excellence.  Here’s Albert’s research with a few of my thoughts on top.

55 percent of your message is your body language.  The primary source is your face and most specifically your eyes.  The receiver is looking for sincerity.  

The question:  Do I believe your eyes and your words align? The receiver does not grade on the curve. Anything less than 100% belief is a fail.

38 percent of your message is your voice.  Tone, quality, variation, volume, and feel.  We primarily listen to tone and feel.  The receiver is looking for LOVE.

The questions: Do I believe you care? Do I believe you believe what your words are trying to tell me? Do I believe you are speaking from a full heart, a heart filled with more love than fear?

7 percent of your message is your words.  Enough said…

The question:  Do your words sear me? Do your words draw me near or ’cause some kinda, slight, sensation or fear?

Who knew?  Who knew talk is cheap?  Turns out all our wordiness makes us less believable. Build a strong CORE and speak from your heart.  Lead with love. You will be internally aligned and fully engaged.  We will believe you and, as it turns out, we’ll remember what you said. Clear, concise, and direct is the BTL recipe. ccd from the heart. More love than fear. Duchenne, please. In fact, since you can’t fake Duchenne – only Duchenne will do. Good…

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