Whatever you’re selling, you better believe it’s worth a lot more than you charge. People buy what they believe in. And, your buyers don’t believe your product is worth nearly as much as you do. You’re only going to find a few who share your belief. Your job is to be prepared. Your job is to anticipate this reality. Your job is to continually migrate your value proposition ahead of the market. You, friend, gotta believe and not lose heart.
Years ago a client told me he couldn’t afford to keep practicing with his team. Somehow, however, he didn’t have a problem affording to purchase a private jet.
So, friend, whatever you’re selling, you better believe. People’s priorities migrate based on your value, the economy, and most of all on the whim of their emotions. Remember, friend, you are marketing to the mentally weak. The world is soft and getting softer by the app that promises comfort, convenience, and mass consumption. Be prepared – I am. I’ve learned a little through eighteen years of firings under the guise of “I can’t afford it.” Another one is coming my way sometime soon. If I want to do good work and lead hard practices that result in tougher teams, I’ve got to focus on the few and make sure to migrate my value proposition without dumbing it down. Leaders are believers and connectors too. I’ve got to believe and so do you. You’ve got to believe, friend, in what you do.
Do you? Good…